Reports

Auto-generated monthly summaries of traffic, leads, and maintenance work — published on the 1st of each month.

May 2026 Website Performance Report

Claxton House Stevenage

Open

Executive summary

Claxton House generated 126 enquiries from 4,820 visits this month. Google Ads was the strongest channel, and 1 Bedroom Duplex was the most requested apartment type. The landing page converted steadily, with brochure requests and book-viewing clicks showing strong intent.

Key metrics

Visits
4,820
Leads
126
Conversion rate
2.61%
Phone clicks
64
Brochure requests
48
Book-viewing clicks
37

Top performing

  • Top traffic source: Google Ads
  • Top page: /apartments/1-bed-duplex
  • Leads generated: 126

Work completed

  • Updated hero CTA layout
  • Improved mobile enquiry form spacing
  • Added apartment interest tracking
  • Checked contact form email notifications
  • Reviewed page speed

Maintenance summary

0 min of 1h allowance
  • Updated contact form tracking—
  • Added new apartment gallery images—
  • Submitted sitemap to Google Search Console—

Recommendations & next actions

  • Add more apartment gallery images
  • Test a shorter enquiry form on mobile
  • Create a dedicated Google Ads landing page for 1 Bedroom Duplex
  • Add stronger urgency around viewing availability